Sunday, October 16, 2011

Update mobile AR browser Junaio 3.0. Now, barcode scans too.

Jay Donovan-writer and professional mobile strategy, based in Columbus, Ohio. He wrote for the TechCrunch network from 2009 onwards. You can get to reach him at jaydonovan crunchgear dot com. ? read more

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Junaio, mobile browser augmented reality created AR German company Metaio, updated this morning: version 3.0 now supports barcode scanning. Some of you probably meant "BOOM de doo, each application can scan barcodes today." and you're right; This is not a big deal in this sense. When you think you recognize possible Junaio additional images, using it to scan 1 D and 2D QR codes is sort of like using a bazooka to shoot an arrow.

But from a usability perspective it makes a lot of sense. I'll be the first to admit that the concept of "channel" Junaio's for AR content has always been a little confusing for me. I mean, I get it and think it is a flexible way to split the content. I am sure that it also makes it easy for the 3 parties to make content available in the browser.

But I must always remind ourselves how it works ...I choose x x channel for content type, etc I think adding "instantly" scanner that you can simply scan images, posters, to recognize the natural feature tracking experience is to do all the things you can always make Junaio — plus 2D barcode scanning is a big step in the right direction for Junaio and ease of use. This is definitely a faster way to get to the content.

In terms of strategy, it also makes sense. Why not try Junaio "one-stop-shop" for all AR and image search needs? Especially when AR content is still not as substantive as the scan (not that I would like to say a barcode scan fully master either) barcode. But why not try to make less complicated barcode functionality is possible for users too. This is a good idea.

I installed it this morning and noticed that not all 2D barcode for network scanning capability. I confirmed this representative from Metaio, who said that in today's launch, would Junaio only to scan the barcode standard 1 D and QR-codes. They will add additional symbol libraries over time to accommodate different types of code.

Several symbols of recognition will be important for the Junaio become that "single-window scanning app. I understand that QR codes are more popular symbols, and their ability to encode Kanji characters to make them more practical, international decisions. This is probably a good place to start. However, data matrix codes in North America are still popular and in the print size can be significantly reduced.

As a minimum should be included in the data matrix, PDF417 and maybe even the Aztecs. But overall, I think this additional functionality is a step in the right direction for very few mobile AR browser.

Version for iPhone is available now, with the iPad version 2 coming later this week. The Android version will be available next week.


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