Thursday, August 18, 2011

Google/Motorola deal does not guarantee the "droid Nexus"

nexus-logo-1

One of the burning questions, we must all, after hearing this morning Google News at $ 12.5 billion bid for Motorola mobility: what it means for the next device link?

Will Google use its acquisition to build the Android phones that will look and function exactly how Google wants them, a step that would position the company to compete directly with Apple? Or will continue to Anoint one phone maker as a temporary king» Android devices through the same process that it uses now?

According to statements made this morning by the Android Chief Andy Rubin, this will be the last. Google does not expect the acquisition of the impact of the programme communication and device strategy, "he said. "We choose, around Christmas every year, the manufacturer to release a phone," explained Ruby. "After the acquisition, Motorola will be part of the bidding process and lead the process of the device.

Reading between the lines, it seems, Rubin said that we should not expect to see new branded Nexus "Droid" any time soon, especially not this winter, when you select the new device Nexus.

Statement seems consistent with previous rumors about what the manufacturer will build new phone Nexus. Motorola was not even in the observance of the year, according to various reports. For example Android tracking blog AndroidandMe in July said that the four producer, bidding to create a new Nexus device includes Samsung, HTC, Sony Ericsson and LG. There is also a slight possibility of a "surprise", featuring an Intel processor.

It is likely that some or all of the above really be evaluated and considered by Google as a new "link", which will be the first phone to run Android 4.0, aka "ice cream sandwich."

Top: leaked photos of Android 4. o (ostensibly) for Samsung device, source: Rootzwiki

Google must be careful in choosing Nexus OEM

Nexus branded smartphones are Google's flagship device to Android, designed to show the new version of the mobile operating system (OS) without any distortion from device manufacturers and operators. Although phones are free from the producers of handicrafts – tinkering that OEMS generally contribute to how a component is not a disadvantage – victory Nexus trades is seen as a badge of honor. Link your phone Android developers main unit, and it's on the market, each OEM wants to claim.

In fact, HTC CEO Peter Chou likes to boast that his company has the largest group of Google Android developers. Getting attention developers through the Nexus means more potential interest to the developers ' own initiative, HTC, as his newly launched HTCDev.com and OpenSense SDK (Kit that allows developers to skin their applications to see how they are part of HTC'S own user interface). Other manufacturers have similar interests as Samsung's push for more Android tablet apps for Galaxy device tab or Sony Ericsson interest in attracting game developers to build for its Xperia play, for example.

Then there's the fact that many consumers too have grown to love Nexus phones that not only offer full Google experience, but also the first to get updates and new features as they become available. This basic device early adopters, as it enables them to stay on the cutting edge technology of mobile innovation. It is also a niche you want any OEM.

Making all future Nexus phone Motorola devices can easily angry Google's Android partners will already nervous about what this acquisition means to them in terms of preferential treatment. Google will have to be careful not to openly favor of Motorola in the Nexus, or risk losing their partners with competitors like Microsoft Windows phone, or even HP webOS.

However, this does not exclude the possibility of phone Motorola Nexus was built (or tablet!) in the future, it just means that this is one area where Google knows that he must gently step.


Motorola is a telecommunications company based in Schaumburg, Illinois. This manufacturer of wireless telephone handsets, developing and selling wireless network infrastructure equipment such as cellular ...

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