Dr. Serkan Toto is currently working as the first and only Asian-based writer for the TechCrunch network, mainly covers with Japan technology and Web companies for TechCrunch, CrunchGear and MobileCrunch. Serkan also works full-time as an independent Internet and mobile industry consultant with a focus on the Japanese market. He is Saint lingual, holds an MBA and a doctorate in economics. Serkan ... ? Read More
Sony announced today WhiteMagic "next generation" 3-inch TFT LCD screen, which boasts a 1.23 M-dot full VGA resolution. That special display is that it has two modes: if moved to "low power" mode, backlight power consumption pushed down more than 50% to 125mW, with Sony, saying the brightness in this mode is still comparable to conventional LCD.
When you select the "open air" mode, WhiteMagic in brightness can be strengthened by 470 CD/m² up to an impressive 1000 CD/m², while the backlight power consumption in this mode (300 MW) is about higher than conventional screens. For comparison: the iPhone 4 reaches maximum brightness 500 CD/m².
Sony do this by adding a white pixel pixels red-green-blue (RGB) and the development of algorithms to correct the distortion of the image ("RGBW method").
The company plans to start shipping the first samples already in October (price: $ 65 each). He looked forward to the WhiteMagic for use on mobile devices such as cameras and Smartphones (even if it's obviously not a touch screen).
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