Friday, August 5, 2011

Qualcomm Snapdragon overhauls brand ditches misleading names chipset

Greg Kumparak — editor of MobileCrunch.com, the mobile industry blog TechCrunch network. Greg writing for TechCrunch network since May 2008. Greg was born in the vicinity of San Jose, California and currently lives in East Bay. ? Read More

snapdragon

If you have a Smartphone, made over the last year or so that are not made by Apple or Samsung, likely preeeetty, well that is powered by a Snapdragon chipset Qualcomm's. Now, the chances that you actually could call what chipset Snapdragon he has ... Yes, pretty much zilch.

Problem: outside of the main brand "Snapdragon", Qualcomm has not done the best job in the differentiation of what chipset is which. MSM8260? MSM855T? MSM8930? OMGWTFBBQ? I am doing this for my work, and I still won't be able to tell you that one who cheat sheets.

This morning, Qualcomm announced a major overhaul with snapdragon brand. It should make things a little less confusing.

In short, they are almost impossible to remember the numbers of models and multilevel. They will have four tiers (or "system" as they call them) to begin with: S1, S2, S3 and S4. The higher the number the better specification.

S1, for example, is for the "Mass Market" phones — things on the lower end of what powers Qualcomm (anything 1 GHz and below). Things like the HTC Droid incredible or status. S2 is the good universities Guide for high-performance smart phones & tablets (1.4 GHz) as HTC Thunder, while S3 is intended for current high end stuff (1.5 GHz) as EVO 3D.

S4 encapsulates everything between 1.6 GHz and 2.5 Ghz — which, as you know, does not include actually anything just yet. The first devices in this range does not start, hitting shelves until next year as soon as possible.

Interestingly, Qualcomm said that the device will always be treated as device S2 S2-S2 is S1, S3 is S2, etc as I understand it, it sounds like Qualcomm plans to simply add new levels of system as time goes on. Man S10 is going to be funny.

Qualcomm will almost certainly have a big ol' ugly model numbers in one way or another for mega geeks among us to distinguish between similar tables — they just do not expect anyone to actually remember them.

Here's a look at what's changed:

Old and Busted:

New Hotness:


In July 1985, seven industry veterans came together in den Dr. Irwin Jacobs San Diego home to discuss the idea. These visionaries — Franklin Antonio, Adelia Coffman, Andrew Cohen, ...

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